01
Lead Gen Call Center
A purpose-built demand engine — trained callers, scripted qualification and a measurable pipeline routed to sales in real time.
Case study · Energy
From $20M to $100M—with $200M in sight.
Fortino led the design and build of a complete growth system for an energy company, scaling revenue fivefold and setting the trajectory toward $200M.
The trajectory
A growth engine, not a campaign.
The mandate was to move an established energy business from $20M in revenue toward a category-leading position. We didn’t add tactics—we built the system that makes growth repeatable: a lead-generation call center, a focused go-to-market, a PR and community presence, and a media strategy engineered to compound.
$20M
Starting revenue
Where the business stood when we engaged.
$100M
Achieved
Revenue reached under the growth system.
$200M
Projected
The trajectory the engine is now positioned to reach.
What we built
Four disciplines, one system.
02
Go-to-Market
Market segmentation, channel sequencing and positioning aligned around the highest-value customer cohorts.
03
PR & Community
A public relations and community program that built trust, visibility and a defensible brand presence in the category.
04
Media Strategy
A paid and earned media plan calibrated to reach decision-makers and compound organic demand.
The outcome
A repeatable path to scale.
With demand generation, market focus, brand and media working as one connected system, the business moved from $20M to $100M in revenue—and is now projected to reach $200M. Growth stopped depending on single channels and started compounding across the system.
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